Idea Napkin No. 1

1. Me:

I've worked in retail for 10 years, in many aspects of the business including sales, management and operations.  I have a passion for technology and innovation, and want to be able to share and spread this enthusiasm with the wider public.

2. What I'm offering:

For the public, I'm offering access to, and experience with, new technological innovations.  For business, I'm offering access to customers, and an environment facilitating their development of new products.

3. Who I'm offering this to:

Target audiences will initially be middle to upper class, young to middle aged.  Over time, this demographic will broaden as the technology becomes more widely available and lower in cost.  

4. Why they care:

People are always curious about the newest technologies, and most want to at least experience something they've heard about, even if they aren't interested in purchasing.  Achieving that initial interest is the first step, and once you have the customer actually trying out a product it becomes much easier to convince them of the actual utility.  Much of this utility will be unfolding over the next several years, due to how new the technology currently is.

5.  Core competencies:

Passion for the product, experience in retail, sales and customer service, technical knowledge, the ability to demo products for customers before sale.

I haven't previously experienced any business providing exactly the model I have in mind, so there certainly will be great difficulty in figuring out all of the logistics and details.  People are always interested in new technology, but they are also often wary of it, and may have to be won over.  The cost of entry is currently quite high, and the technology is still very much in the luxury category, so initial customer base is low, and will have to build over time.